Who We Are
Delulu Tees is a California grown, LGBTQ+ owned apparel brand rooted in creativity, solid quality, and a sense of humor about the strange timeline we're all living in.
Let's be honest. Between the political noise, the economy doing backflips, and the everyday pressure of just keeping up, it can feel like a lot. We believe sometimes you have to be a little delusional to get through it. Not out of touch. Not pretending. Just choosing to see things from an angle that keeps you steady.
For us, being "delulu" means protecting your sanity. It means finding something to laugh about when things get heavy. It means expressing yourself clearly, even if that makes people uncomfortable. Maybe especially then.
That perspective shapes everything we create.
Our Values and The Delulu Difference
Creativity
Every piece we make celebrates, imagination, originality, and playful ideas. Our designs are meant to make people smile, and express themselves boldly.
Authenticity
Our designs reflect real people, real experiences, and intentional artistry. No shortcuts, no A.I., Just genuine human effort.
Quality
We never compromise on materials, printing, or finishings. Our apparel is made to last, wash after wash, with sharp detail and vibrant color.
Integrity
Ethics and transparency guide all of our decisions. From design, to production, to customer relations, we honor the trust our customers have in us.
Authenticity
A Real Human Touch
Every design we create is made by real people. AI generated art is never used. From the first concept to the final print, our work reflects lived experiences, personal perspectives, and intentional creativity.
In House
From Concept to Completion
We design, print, and produce all of our apparel in house. Keeping the entire process under one roof allows us to maintain full control over quality. Every piece is reviewed, printed, and finished to meet our high standards.
Standards
Built to Last
Using top tier Direct to Film printing with premium inks and materials, we produce vibrant color, sharp detail, and long lasting prints. Our standards are non negotiable, ensuring every piece looks great and holds up wash after wash.
Partnership
Merch That Represents You
In addition to our own collections, we produce merchandise for other businesses. Reliable merch is vital for brand identity. Every order is treated with the same care and high standards we apply to our own products.
We’re Delulu Tees
We are Kalie and Darian, siblings and co owners of Delulu Tees. We have a passion for designing high quality apparel that is intentional, funny, and sometimes deranged. Our goal is to keep a healthy sense of humor about the world we live in and bring a smile to the people who wear our products.
We believe staying a little delulu makes life brighter and more fun.
Wear What You Believe
Our designs go beyond a simple print on a T shirt. They carry a point of view. Small declarations. Quiet rebellions. The kind of piece that always gets a double take.
They give you permission to laugh when everything feels heavy. To admit life is strange. To show up as you are, without sanding down the sharper edges just to keep things comfortable for everyone else.
Some days you’re thriving. Other days you’re just getting by. That’s real.
Whether you’re navigating everyday chaos, scrolling too long at midnight, celebrating something big, or simply wanting clothes that feel like they’re on your side, we’ve got you covered. Literally.
Stay delulu. Stay creative. Stay you. ☁️